The 2020 Tobacco Transformation Index™ represents the first comprehensive effort to evaluate tobacco companies’ commitments and actions as they relate to tobacco harm reduction.
The 2020 index assesses the activities and performance of the world’s 15 most globally and regionally influential tobacco companies as they pertain to tobacco harm reduction. This includes analyzing and comparing companies’ respective product offerings, sales performance, and capital investments for both high-risk tobacco products and reduced-risk alternatives. The 2020 index also compares companies’ activities and performance across 36 countries, which are divided into groups of low-medium income (LMIC) and high-medium income (HMIC).
By monitoring and critically evaluating tobacco companies’ behavior, including actions that either support or impede tobacco harm reduction, the Index provides objective, transparent information to all stakeholders and incentivizes companies to act more quickly and responsibly than they otherwise would.
Harm reduction progress is extremely limited. The tobacco industry is not phasing out cigarettes or transitioning smokers to reduced-risk alternatives quickly enough.
A small group of companies have made public commitments to harm reduction, but none have shifted their focus enough to ensure the accelerated decline of cigarettes and other high-risk products.
The majority of companies have not made any commitment to harm reduction and/or continue to set targets to increase sales of high-risk tobacco products.
The highest-ranked companies in the index are mostly publicly traded multinationals, while private and state-owned companies lag behind.
Tobacco companies are focusing most of their reduced-risk product efforts on higher-income countries, while high-risk product sales in lower-income countries continue to grow.
Better disclosure and greater overall transparency are needed.
Read the full report
The 2020 Index Ranking Report outlines the results of the first edition of the Tobacco Transformation Index™, including overall key findings and detailed analysis of company rankings in each of its six measurement categories. It also provides individual profiles and summary results for each of the 15 companies in the index scope, which account for approximately 90% of current global tobacco product volume sales.
Learn More About the Methodology
The 2020 index methodology was developed through extensive stakeholder engagement, in-depth research, and expert review. Click below to learn more and download the full methodology.LEARN MORE