Eastern Co SAE (Eastern) operates in one Index Region (Middle East & Africa), and in one of the 36 Index Countries (Egypt).
Eastern operates exclusively in LMICs.
Eastern’s product portfolio consists of cigarettes, shisha and cigars.
“We will enter the market for heated tobacco by relying on imported products initially, and an integrated local production line may be launched if demand increases.”
(Hani Aman, Managing Director and CEO, Asharq Business, October 2021)
Eastern’s Harm Reduction Strategy score increased as a result of the announcement that Eastern intended to start selling heated tobacco.
Eastern’s Ratio of R&D Expenditure (RRPs versus HRPs) also increased (Eastern does not disclose details of its R&D expenditure, the Index estimates that 5% of the company’s R&D expenditure was on RRPs in 2021).
Eastern’s cigarette Volume Sales continued to increase in 2019-2021 (CAGR: +2.6%).
ppts = Difference in percentage between 2021 and 2019
*Eastern Co SAE is 50.5% owned by the Egyptian Ministry of Investment.
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