HQ
Indonesia
OWNERSHIP
Privately Held
RANK
13
(out of 15)
FINAL SCORE
0.34
(out of 5)

Company Overview

Djarum is a privately held company. It is the third largest cigarette manufacturer in Indonesia with offerings in cigarettes, cigars, and cigarillos. It has international presence in Asia, Europe, and the Americas. Kretek cigarettes are its main revenue generator.

Stance on Harm Reduction

The company does not have any strategic commitment to harm reduction, nor does it sell reduced-risk products. To address the negative long-term prospects of the tobacco industry, the company is diversifying and investing in other sectors, notably online banking and retailing. However, this activity has no bearing on tobacco harm reduction and is therefore not considered by the index.

Notable Performance

0

Strategy and Management

Djarum has no harm reduction commitment and does not prioritize a transition to reduced-risk products.
0

Product Sales

Djarum sells only high-risk products. It registered a volume sales decline between 2017 and 2019, mainly driven by market dynamics rather than the company’s strategies.
0

Capital Allocation

Djarum does not invest in the development of reduced-risk products.
0

Product Offer

Djarum’s product offer is solely focused on cigarettes, cigars, and cigarillos.
0

Marketing

Djarum does not offer a marketing policy outside of conforming to laws and regulations.
0

Lobbying and Advocacy

Djarum does not disclose any details of political engagement policies.

Net Value Sales

In 2019
High-Risk Products
100.0%
Reduced-Risk Products
0.0%

Products Offered

In 2019
High-Risk Products
3
Reduced-Risk Products
0

Capital and R&D Investment

Over 2017-2019
High-Risk Products
100.0%
Reduced-Risk Products
0.0%

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