Swisher operates in all four Index Regions, and in 18 of the 36 Index Countries. Its top five countries by Volume Sales are the USA, South Africa, Japan, the UK and India.
Swisher operates across HMICs (12 Index Countries) and LMICs (six Index Countries).
Swisher’s product portfolio consists of cigars, cigarillos, chewing tobacco, moist snuff, pipe tobacco and non-tobacco nicotine pouches.
“Swisher strongly believes in adult consumer choice. Arbitrary restrictions of flavored cigars and other traditional tobacco products artificially constrain the American marketplace all the while encouraging unintended consequences and economic harm. We are working with our U.S. partners and the Food and Drug Administration with the hope of continuing meaningful conversations as regulations regarding flavored products are shaped. We remain committed to working hand in hand with all our government and corporate partners to ensure adult consumers, and only adult consumers, have access to our products, just as we have done for years.”
(Swisher corporate website, “Corporate Governance”)
Swisher’s Product Sales category score increased as Swisher sold 81 million units of Rogue non-tobacco nicotine pouches in the USA in 2021. The brand was launched in 2020.
Swisher’s HRP Volume Sales increased over the 2019-2021 review period, in particular due to its Volume Sales of cigars (CAGR: +2.5%).
Swisher’s Product Offer category score also increased as Swisher introduced Rogue non-tobacco nicotine pouches in 2020.
ppts = Difference in percentage between 2021 and 2019
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