HQ
US
OWNERSHIP
Privately Held
RANK
8
(out of 15)
FINAL SCORE
1.92
(out of 5)

Operating Environment

Swisher operates in all four Index Regions, and in 18 of the 36 Index Countries. Its top five countries by Volume Sales are the USA, South Africa, Japan, the UK and India.

Swisher operates across HMICs (12 Index Countries) and LMICs (six Index Countries).

Swisher’s product portfolio consists of cigars, cigarillos, chewing tobacco, moist snuff, pipe tobacco and non-tobacco nicotine pouches.

Publicly Stated Position on Tobacco Harm Reduction

“Swisher strongly believes in adult consumer choice. Arbitrary restrictions of flavored cigars and other traditional tobacco products artificially constrain the American marketplace all the while encouraging unintended consequences and economic harm. We are working with our U.S. partners and the Food and Drug Administration with the hope of continuing meaningful conversations as regulations regarding flavored products are shaped. We remain committed to working hand in hand with all our government and corporate partners to ensure adult consumers, and only adult consumers, have access to our products, just as we have done for years.”
(Swisher corporate website, “Corporate Governance”)

Change Since 2020 Index

Swisher’s Product Sales category score increased as Swisher sold 81 million units of Rogue non-tobacco nicotine pouches in the USA in 2021. The brand was launched in 2020.

Swisher’s HRP Volume Sales increased over the 2019-2021 review period, in particular due to its Volume Sales of cigars (CAGR: +2.5%).

Swisher’s Product Offer category score also increased as Swisher introduced Rogue non-tobacco nicotine pouches in 2020.

Category Scores

Previous Score: 0.34
0

Strategy & Management

Swisher does not publicly acknowledge its role in, nor make a formal commitment to reducing, tobacco-related death and disease.

Swisher does not set any objectives related to tobacco harm reduction.
Previous Score: 1.11
0

Product Sales

Swisher has the 14th-highest Volume Sales of HRPs (2021: 31.6 billion stick equivalents.

With 2.9% of its total volumes coming from RRPs, Swisher has the fifth-highest score for Ratio of Volume Sales (RRPs versus HRPs).
Previous Score: 2.81
0

Capital Allocation & Expenditure

At 10%, Swisher’s allocation of R&D Expenditure on RRPs (versus its total R&D expenditure) is the eighth highest of the Index Companies.

At 10%, Swisher’s allocation of Capital Expenditure (RRPs versus HRPs) ranks it in ninth place.
Previous Score: 1.39
0

Product Offer

Swisher offers HRPs (cigars, cigarillos, pipe tobacco) in 17 Index Countries, and RRPs (chewing tobacco, moist snuff, non-tobacco nicotine pouches) in two Index Countries (Brazil and the USA).

In terms of product categories, Swisher has three HRPs, compared to three RRPs, in its portfolio.
Previous Score: 0.00
0

Marketing Policy & Compliance

Swisher does not publicly disclose a Youth Access Prevention Policy.
Previous Score: 0.00
0

Lobbying & Advocacy

Swisher does not disclose its policy positions related to tobacco harm reduction.

Swisher does not disclose specific lobbying activities and memberships in all jurisdictions in which it operates.

Net Value Sales

In 2021
High-Risk Products
87.0%

Change from 2019 to 2021

2.0 ppts
Reduced-Risk Products
13.0%

Change from 2019 to 2021

2.0 ppts

Products Offered

In 2021
High-Risk Products
3

Change from 2019 to 2021

No Change
Reduced-Risk Products
3

Change from 2019 to 2021

1

Capital Allocation & Expenditure

In 2021
High-Risk Products
90.0%

Change from 2019 to 2021

No Change
Reduced-Risk Products
10.0%

Change from 2019 to 2021

No Change

ppts = Difference in percentage between 2021 and 2019

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