Imperial Brands Plc (Imperial) operates in all four Index Regions, and in 28 of the 36 Index Countries. Its top five countries by Volume Sales are the USA, Germany, the UK, Spain, and Russia.
Imperial operates across HMICs (21 Index Countries) and LMICs (seven Index Countries).
Imperial’s product portfolio consists of cigarettes, fine cut tobacco, cigars, cigarillos, pipe tobacco, e-liquids, closed system vaping products, non-tobacco nicotine pouches and heated tobacco.
“We understand society’s concerns about the health risks of smoking and recognise our role in helping to reduce the harm caused by combustible tobacco products. We are committed to strengthening our Next Generation Products (NGP) performance and in doing so, to making a more meaningful contribution to harm reduction by offering adult smokers a range of potentially less harmful products. We are committed to tobacco harm reduction.”
(Imperial, Annual Report and Accounts 2021).
Imperial’s Product Sales category score declined following the “strategic exit” of RRPs in Russia (MyBlu closed system vaping product) and Japan (Pulze heated tobacco, Myblu nicotine-free closed system vaping product) in 2021.
Imperial’s Product Offer category score also declined as the number of countries in which Imperial sold RRPs declined.
ppts = Difference in percentage between 2021 and 2019
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