ITC began as a tobacco company but has evolved into a conglomerate operating in multiple industries. Tobacco division sales, which now account for less than half of the total company revenue, are almost entirely due to cigarettes in India, with a small presence in cigars as well. Between 2017 and 2019, the company was active in two reduced-risk categories – NRT and cartridges. However, the ban on e-cigarettes in India effectively reduced the company’s offer in tobacco alternatives to NRT only. The company has made substantial investments in high-risk products, particularly in order to modernize and digitize cigarette manufacturing facilities and achieve higher levels of productivity.