Index Design

Request for Public Comment

The Tobacco Transformation Index has been developed with input from an extensive global stakeholder engagement process and is committed to ongoing dialogue to continue to enhance its outputs and ensure they are useful to all stakeholders.

In that spirit, feedback may be submitted to

A consolidated summary and response to feedback will be published periodically.

The Tobacco Transformation Index consists of the core Company Index, which will rank the world’s 15 largest tobacco companies on their relative progress in supporting harm reduction, and supplementary fact sheets that will profile relevant policy and related conditions across 36 countries.

Company Index

The Company Index will provide both quantitative and qualitative evidence of how companies are addressing tobacco harm reduction. Specific topics and indicators have been developed following extensive research and a robust multi-stakeholder consultation process.

Strategy and Management





Lobbying AND

Supply Chain Transition

Each technical category will be evaluated through the lens of the following strategic attributes:


The extent to which the company has incorporated the goal of industry transformation toward harm reduction into its vision and strategy, its internal policies and codes of conduct, and its public stance and subsequent action. While commitment does not guarantee performance, the premise is that commitment is a necessary building block toward future performance.


The company’s measurable progress in transitioning away from combustible and other high-risk tobacco products, and its performance and investments associated with reduced-risk alternatives.


The company’s disclosure of information necessary for stakeholders to effectively monitor and evaluate its commitment and performance. Although the Index will actively encourage transparency on the part of companies, it will be careful to separate transparency from performance in the scoring methodology.

Country Fact Sheets

The Country Fact Sheets will describe relevant policies and conditions across 36 countries, including detailed insight on regulations, industry prevalence and structure, and impacts on society across all nicotine product types available in the market. The objective of the Country Fact Sheets is to provide context for the Company Index by highlighting the regulatory, socioeconomic, and competitive frameworks within which tobacco companies operate.

Combined, the 36 countries covered represent approximately 85% of current global sales and consumption of tobacco products. The selected countries include the global top 20 for smoking prevalence and the top 20 for total number of smokers. Additional countries were selected to represent regional variations and a mix of income levels, so that meaningful comparisons can be made.

The design of the Preliminary Country Indicators builds on an extensive literature review and other initiatives tracking tobacco control activities of various countries, including the WHO MPOWER Framework, the Global State of Tobacco Harm Reduction, and Tobacco Control Laws. The Country Fact Sheets will extend the research to include important new elements such as:

  • Analysis of all relevant nicotine product types
  • Tobacco industry relevance to national politics and economy
  • Economic and health impacts of smoking on society