Index Mission

The Tobacco Transformation Index® works to accelerate the reduction of the harm caused by tobacco use.  It is predicated on the forces of competition, differentiation, and constructive engagement.

  • The Index aims to stimulate competition among companies to deliver the necessary transformation of the tobacco industry for the benefit of public health.
  • The Index highlights differences across companies within the industry based on their actions, enabling stakeholders to become better informed and able to drive change.
  • Through constructive engagement, investors and others can more clearly articulate their expectations and influence companies to change. Further isolating the companies likely preserves the status quo.

Although there has been significant effort at multilateral and national levels over many decades to materially reduce overall harm, tobacco use remains stubbornly high. Moreover, new scientific research notwithstanding, harm reduction is strikingly low.

We aid the transformation of the tobacco industry by delivering reliable data and insights to support investor choices, stimulate competition, and build effective information resources for stakeholders in the process of change. The Index ranks the progress of the world’s 15 largest tobacco companies regarding harm reduction and is dynamic in nature. Working in two-year cycles, the Index identifies and tracks the factors of tobacco company activity that are materially related to harm, as well as those that significantly reduce harm. Our focus is on the elimination of the highest-risk products, particularly cigarettes. Our goal is a sustained and substantial reduction of the harm caused by smoking.


Over 1 billion people continue to suffer harm from smoking, and 8 million people die every year as a result, with the future of millions of others – families, economies, societies – impacted by avoidable loss.

More than 90% of that harm and loss is caused by combustible tobacco.

Research demonstrates limited progress, and the tobacco epidemic continues today. Over 80% of the world’s 1.3 billion tobacco users live in low- and middle-income countries.

Without targeted and progressive industry change, at current rates, 3 trillion cigarettes will  be smoked in 2050, and there will be an estimated 10 million tobacco-related deaths per year by the early 2030s.

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