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The Index will continue to evolve, adapting to stakeholders’ needs, research gaps, and the changing landscape of smoking cessation and tobacco harm reduction. The Index platform is updated with research in response to Index Company actions by analyzing the potential impact of new information.
Integrate company and country datasets to compare company performance in individual markets relative to the nicotine and tobacco regulatory context and other factors.
The study proposes a marketing code for nicotine and tobacco companies to ensure reduced-risk products are advertised and promoted to existing nicotine and tobacco users in a responsible way, while preventing appeal to non-smokers and youth. The objective of this report is to invite stakeholder feedback on the proposed marketing code and its suitability.
Update and analysis of the nicotine ecosystem by leveraging country fact sheets data and current reports developed by the Foundation for a Smoke-Free World.
Patent landscape of heated tobacco, nicotine vapor, and smokeless tobacco technologies for 2010 through 2020 – linking R&D to tobacco harm reduction.
Updated country level data to support stakeholder analysis by highlighting regulatory, socioeconomic, and competitive conditions of 36 countries within which the world's 15 largest tobacco companies operate.
Stakeholder engagement gathers feedback through broad listening sessions and focused dialogue with specific groups. The Index Evolution and Engagement Report documents the strategy to evolve the Index based on continuing research and effective stakeholder engagement.
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