Index Evolution

The Index will continue to evolve, adapting to stakeholders’ needs and the changing landscape of tobacco and tobacco cessation. The platform will be kept up to date with articles published in response to industry announcements and earnings presentations by analyzing the potential impact of the new information on company index performance.

Country/ Company Deep Dive

Integrate company and country datasets to create more accurate comparison of companies’ performance in individual markets in the context of regulation, consumer preferences, and other factors shaping the character of individual markets.

Marketing Study

Understand the tactics being employed by each company in priority countries, with regard to their policies and actions, to analyze discrepancies between company marketing commitment and actual behavior, particularly
for youth.

Global Trends in Nicotine

Update and analysis of the nicotine ecosystem by leveraging country fact sheet data and current reports developed by the Foundation for a Smoke-Free World.

Country Fact Sheet Data Update

Update country level data, which is otherwise not easily accessible, to support stakeholders and drive traffic to the website.

Develop Theory of Change for State Monopolies & Privately-Owned Actors

Develop series of working papers that will lead to a consolidated publication, tentatively titled “A theory of change for state-owned tobacco enterprises.”

Expand Beyond 15 Largest Companies

Identify and research selected companies outside the 15 currently covered by the Index.


Global Patent Landscape

The patent landscape of heated tobacco, nicotine vapor and smokeless tobacco technologies for 2010 through 2020 – linking R&D to reduced risk.

Iterate Stakeholder Dialogues

Multiple stakeholder dialogue sessions are planned to gather feedback from investors, grantees, public health and other interested parties.

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