This page was last edited on June 14, 2022 at 4:27 pm.

Index Evolution

The Index will continue to evolve, adapting to stakeholders’ needs and the changing landscape of tobacco and tobacco cessation. The platform will be kept up to date with articles published in response to industry announcements and actions by analyzing the potential impact of the new information on company index performance.

Company-Country Analysis

Integrate company and country datasets to create more accurate comparison of companies’ performance in individual markets related to the nicotine and tobacco regulatory context and other factors.

Marketing Study

This study proposes a marketing code for nicotine and tobacco companies to ensure reduced-risk products are advertised and promoted to existing nicotine and tobacco users in a responsible way, while preventing appeal to non-smokers and youth. The objective of this report is to invite stakeholder feedback on the proposed marketing code and its suitability.

Global Trends in Nicotine

Update and analysis of the nicotine ecosystem by leveraging country fact sheet data and current reports developed by the Foundation for a Smoke-Free World.



Theory of Change

Develop working papers leading toward theories of change for state-owned and privately-held tobacco enterprises.

Country Fact Sheet Data Update

Update country level data to support stakeholder analysis by highlighting regulatory, socioeconomic, and competitive conditions of 36 countries within which the world's 15 largest tobacco companies operate.

Expand Beyond 15 Largest Companies

Identify and research selected companies outside the 15 currently covered by the Index.


Global Patent Landscape

The patent landscape of heated tobacco, nicotine vapor and smokeless tobacco technologies for 2010 through 2020 – linking R&D to reduced risk.

Stakeholder Dialogue

Multiple stakeholder dialogue sessions are planned to gather feedback from investors, research partners, public health and other interested parties.

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