Stakeholder engagement is essential for establishing a robust, credible, and effective index.
Initial development of the Tobacco Transformation Index™ was supported by a global consultation process that gathered feedback from a wide range of experts and interested parties. These included representatives of academia, associations, business, international organizations, investment community, media, NGOs, think tanks, and advocacy organizations. Although tobacco companies are also stakeholders of the Index, they were intentionally excluded from this phase of engagement.
Consultation was conducted primarily via a global series of multi-stakeholder dialogues, consisting of eight full- or half-day sessions and bilateral meetings with expert stakeholders held in seven countries during the course of 2019: Brazil, India, Japan, Poland, South Africa, the United States, and the United Kingdom. The purpose of these meetings was to invite stakeholder reactions and inputs regarding the feasibility and application of the Index, the specific topics it should address, and measures to ensure its research process and outputs are objective, credible, and effective. The Stakeholder Consultation Report highlights the details and key takeaways of this process, including the issues and considerations that informed development of the 2020 index.
Stakeholder engagement will be critical throughout the life the Index and will therefore be conducted on an ongoing basis.