- BAT, JT and PMI have a tobacco harm reduction objective which is time-bound and measurable.
- BAT’s target for tobacco harm reduction is to generate £5 billion in revenues by 2025 and have 50 million RRP consumers by 2030.
- JT’s target is to “Drive segment share for HTS (heated tobacco sticks) in key HTS markets (Japan, Russia, the UK, and Italy) to mid-teens level” by the end of 2027.
- PMI targets generating 50% of its total net revenues from RRPs by 2025.
- Altria, Eastern, Imperial, KT&G and Swedish Match each have a tobacco harm reduction objective, but the objectives are not supported by numeric time-bound and measurable targets.
- Altria discloses three tobacco harm reduction goals: accelerate investments in innovations of RRPs; create the conditions for tobacco harm reduction to succeed through external communications and engagement, science and advocacy; and provide access to expert quitting information for those who have decided to quit.
- Eastern’s goal is to start production of heated tobacco by mid-2022.
- Imperial anticipates growth in all RRP categories over the next five years.
- KT&G has a vision to become a global top tier company in the RRP market by 2025, which is the core of the future tobacco industry.
- Swedish Match’s objective is the development and commercialization of RRPs that are attractive to cigarette users and dramatically safer sources of nicotine compared to cigarettes.
- CNTC, Djarum, Gudang Garam, KT&G, ITC, Swisher, TOAT, and Vinataba do not disclose tobacco harm reduction objectives.
For a complete list of sources and references, download the full Index Ranking report.