HQ
US
OWNERSHIP
Privately Held
RANK
9
(out of 15)
FINAL SCORE
0.51
(out of 5)

Company Overview

Swisher International is a US manufacturer of a range of high-risk products, predominantly cigars and cigarillos, which are exported around the world and generate the vast majority of the company’s revenue. Swisher International also offers reduced-risk alternatives, particularly cartridges, which are only available in the US. Between 2017 and 2019, the ratio of the company’s capital and R&D expenditure was dominated by activities related to high-risk product lines. These included investments related to production, logistics, technology upgrades, and extending salesforces for both domestic and export markets.

Stance on Harm Reduction

Although it sells a range of reduced-risk products, the company has not made any public commitment to tobacco harm reduction.

Notable Performance

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Strategy and Management

Swisher International has no harm reduction commitment, but has limited sales in reduced- risk products.
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Product Sales

Swisher International is one of the two companies in the index that does not sell cigarettes and registers a growing, albeit small, reduced-risk share of total sales.
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Capital Allocation

Swisher International’s investments are almost entirely focused on the company’s cigars and cigarillos, although an emerging portfolio of cartridges takes a minority share of R&D and capital expenditure.
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Product Offer

Swisher International only offers cartridges in the US, while its cigars and cigarillos are sold in a number of international markets.
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Marketing

Swisher International does not offer a marketing policy outside of conforming to laws and regulations.
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Lobbying and Advocacy

Swisher International does not directly disclose details of political engagement policies.

Net Value Sales

In 2019
High-Risk Products
98.5%
Reduced-Risk Products
1.5%

Products Offered

In 2019
High-Risk Products
4
Reduced-Risk Products
1

Capital and R&D Investment

Over 2017-2019
High-Risk Products
90.0%
Reduced-Risk Products
10.0%

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