HQ
Egypt
OWNERSHIP
State Owned
RANK
14
(out of 15)
FINAL SCORE
0.34
(out of 5)

Company Overview

Eastern is a 51% state-owned company and the leading manufacturer of cigarettes and other tobacco products in Egypt. The company’s product offer is limited to high-risk products only and focuses on cigarettes, cigars, cigarillos, and Middle-Eastern style water pipe tobacco. Eastern generates the majority of its revenue from cigarette sales in Egypt.

Stance on Harm Reduction

Eastern does not sell reduced-risk products nor does it commit to tobacco harm reduction. It has not given any indication that it will change its position, particularly as it announced plans to increase production by one billion cigarettes in 2018-2019.

Notable Performance

0

Strategy and Management

Eastern has no harm reduction commitment and does not prioritize a transition to reduced-risk products.
0

Product Sales

Eastern registered a notable sales growth in cigarettes between 2017 and 2019, confirming its sales focus on high-risk tobacco products only.
0

Capital Allocation

Eastern focuses all investment activities to support high-risk products.
0

Product Offer

Eastern offers only high-risk tobacco products, mainly cigarettes and shisha.
0

Marketing

Eastern does not offer a marketing policy outside of conforming to laws and regulations.
0

Lobbying and Advocacy

Eastern is 51% state-owned and therefore likely has close interaction with the government and regulators, but it does not disclose how this relationship is managed or the details of any dialogue.

Net Value Sales

In 2019
High-Risk Products
100.0%
Reduced-Risk Products
0.0%

Products Offered

In 2019
High-Risk Products
4
Reduced-Risk Products
0

Capital and R&D Investment

Over 2017-2019
High-Risk Products
100.0%
Reduced-Risk Products
0.0%

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