Stakeholder engagement is essential for establishing a robust, credible, and effective Index.
Active engagement with stakeholders is critical to the achievement of our objective – the acceleration of tobacco industry transformation for the benefit of public health.
To this end, we seek and apply insights and feedback from divergent perspectives toward the evolutionary development of the Index through:
• broad listening sessions, which provide valuable input to the design process
• focused dialogue with specific stakeholder groups, including investors and researchers
The 2020 Stakeholder Consultation Report described our initial, 2019, global consultations with a wide range of stakeholders supporting the 2020 Index.
We define our stakeholder population broadly. We welcome public health, investors, researchers, companies, and others with an interest in positive health impacts, to participate.
Index information and insight are openly available, and we strive to include all relevant views in Index development.
We recognize that our stakeholders also include entities and individuals who do not agree with our objective of accelerating tobacco industry transformation for the benefit of public health. We acknowledge that differing opinions exist relating to the validity of the science and to the roles of industry and consumers in this transformation.
We hope all stakeholders find Index research and reporting helpful, and we remain open to constructive dialogue regarding our objectives, approach, and results.